Forbes’ top-earning YouTuber is a seven-year-old vlogger reviewing toys

Ryan is the highest-earning You Tuber in the world. Pic YouTube  RyanToysreview

Ryan is the highest-earning You Tuber in the world. Pic YouTube RyanToysreview

As of now, "Ryan ToysReview", the three-year-old YouTube channel has more than 17 million (1.7 crore) subscribers with more than 26 billion video views till date.

On Monday, Forbes released its annual list of YouTube earners with the channel Ryan ToysReview coming out on top.

The prestigious USA business magazine said these short videos have made Ryan one of the most popular influencers online, with 17.3 million followers and a total of almost 26 billion views since he and his parents launched his main channel, Ryan ToysReview, in March 2015.

What do you think of the rise of young YouTube stars making tens of millions of dollars?

As reported by the Evening Standard, toys featured in Ryan's online reviews regularly sell out within minutes of the YouTube video being posted.

Ryan's family including his mother also feature in his videos. Pic YouTube  RyanToysReview
Image Ryan's family including his mother also feature in his videos. Pic YouTube RyanToysReview

According to the BBC, Ryan posts videos nearly every day and one he posted on Sunday, promoting Lightning McQueen Giant Egg Surprise with Disney Cars Toys for kids has already attracted nearly 600,000 views on YouTube. Ms T responded with a video on Twitter, saying it was her, waiting for her son to wake up so they could go shopping for toys, all recorded for YouTube. That is exactly double what Ryan made in the previous year, according to Forbes, when he was placed eighth in the 2017 list. The smaller portion of Ryan's income came from sponsored posts. According to Forbes, the boy made a revenue of over $22 million in 2018 with his videos on YouTube.

The top-earner told NBC News recently, that he believes his success is "because I'm entertaining and I'm amusing".

As he is still a child, 15 per cent of Ryan's earnings are put into a bank account that he will be able to access when he turns 18.

The store, in August, began selling a wide range of toys and clothing called Ryan's World, and a video showing him and his parents searching for his own toys at a Walmart store has had 14 million views in three months.

The top five was rounded off by American makeup artist Jeffree Star, who made £14.1m. But it turns out doing kind-of dumb but impressive tricks is still a viable way to make money, with five-man sports crew Dude Perfect coming in at #3 with U.S. $20 million ($27,315,100).

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