Amazon is now offering free shipping for all holiday orders

David Paul Morris  Bloomberg  Getty Images

David Paul Morris Bloomberg Getty Images

Amazon also boasts that this is the biggest selection of same-day shipping items in the U.S. It includes toys, electronics, home goods, and fashion items, among other listings. Walmart, arguably Amazon's biggest competitor in the USA, has kept its $35 minimum threshold for free shipping for this holiday season (so far, at least).

Amazon is looking to boost holiday sales and add new prime members.

Amazon announced that they are offering free shipping on hundreds of millions of items, starting November 5. The company's help page for the new program has the fine print: "With free shipping, your order will be delivered 5-8 business days after all your items are available to ship, including pre-order items". In the wake of Walmart's change, it lowered the threshold twice that same year: to $35, and then to the current non-promotional threshold of $25. With this move, Amazon is forgoing numerous fees it would normally collect to offset shipping costs.

For the current quarter ending in December, Amazon said it expects revenue in the range of $66.5 billion to $72.5 billion.

The National Retail Foundation forecasts holiday retail sales will climb by up to 4.8% compared to a year ago.

Bottom line: Buy one of over 100 million items you want on Amazon and get free shipping without having to spend $25 now up until Christmas.

Black Friday, which falls on Friday 23rd November, has become a highly-anticipated date in the United Kingdom shopping calendar and marks the start of the Christmas shopping season for some people.

This doesn't mean the company is giving away Prime for the holidays: The announcement doesn't specify a set delivery time across all of the qualifying items, and it does mention the subscription service several times before the first paragraph has even concluded.

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