Coca-Cola May Foray Into Cannabis-Infused Drinks

Here's How Coca Cola's Marijuana Infused Drinks Would Affect Your Body featured image

Here's How Coca Cola's Marijuana Infused Drinks Would Affect Your Body featured image

The soft drink company is reportedly monitoring the cannabis industry - and is specifically interested in drinks infused with CBD, the non-psychoactive ingredient in marijuana that treats pain without a resulting high.

"The space is evolving quickly", Coca-Cola spokesman Kent Landers told Bloomberg News.

Coca-Cola insisted "no decisions have been made at this time" and said it would not comment on further speculation.

Coca-Cola is eyeing the cannabis market, according to a Monday Bloomberg report.

That makes such drinks a great opportunity for beverage makers to diversify their product lines and many have already begun to do so.

Coke isn't the first company to look into cannabis-infused drinks. Rather, the American beverage giant may target consumers seeking to ease inflammation and related pain by using a legal chemical found in the pot plant that's called CBD and is unrelated to the psycoactive ingredient tetrahydrocannabinol, or THC. It is believed to have anti-inflammatory, anti-nausea, anti-seizure effects, and because it doesn't make the user intoxicated, CBD products are marketed as having some of the benefits of cannabis without the intoxication.

Coca-Cola May Foray Into Cannabis-Infused Drinks

Coca-Cola did not respond to questions about Aurora or any other Canadian cannabis companies.

The marijuana industry has been attracting interest from a handful of big corporate names as Canada and a wave of USA states move to legalize recreational use of the drug.

"Aurora has expressed specific interest in the infused beverage space, and we intend to enter that market", it said. Last month, the beer, wine and spirits producer Constellation Brands signed a deal to invest $5 billion into Canopy Growth Corp., increasing its stake in the cannabis producer to 38 per cent.

In a clarification, Coca-Cola stated on Monday, "We have no interest in marijuana or cannabis". That's a non-psychoactive ingredient derived from marijuana.

The Edmonton-based company's stock briefly rose above the $10 mark in early trading after the report by BNN Bloomberg, citing sources.

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