Apple woos the low end with a "cheap" $750 iPhone

Apple's Next iPad Pro To Ditch The Lightning Port For USB-C

Apple's Next iPad Pro To Ditch The Lightning Port For USB-C

The Face ID sensor on the iPhone X uses an entirely different approach, where the sensors bathe your face in Infra-red laser light and measure the distortion of each laser to map the face.

The company announced on Wednesday its largest smartphone ever: the 6.5-inch iPhone XS Max ($1,449).

The iPhone XS could be the upgraded iPhone X with the same glass design on a stainless steel frame. The Max has a larger display than the usual Plus size phones but a similar body.

The Cupertino, California-based technology giant took the wraps off the iPhone Xs, iPhone Xs Max, and iPhone Xr, three new models based on the iPhone X design and feature set from past year.

It's a 12MP sensor on the rear, with the front packing the TrueDepth camera for facial unlocking and selfies, and while Apple didn't make a big deal about the functionality on stage it'll be equally as good as that seen on the iPhone 8 previous year, which was far from awful.

The new smartphones have a longer battery life than the original iPhone X. The iPhone XS will have 30 more minutes of battery life, and the iPhone XS Max will last up to an hour and a half longer. One other perk: The iPhone XR will be available in a variety of colors including black, white, blue, coral, yellow and (Product) RED. It's also missing a home button and is activated by swiping up.

The device only has one camera - a 12 pixel wide-angle camera - but Apple added a similar portrait feature found in its dual camera devices, which blurs the background.

Unfortunately, the display lacks 3D Touch, which is replaced with haptic touch, and still has a tap to wake feature.

The U.S. Food and Drug Administration said it worked with Apple to develop apps for the Apple Watch and has been taking steps to ease the regulatory pathway for companies seeking to create digital healthcare products.

Apple's Next iPad Pro To Ditch The Lightning Port For USB-C

All the rumors around the iPhone XR in the build-up to the launch event was centered around how this would be the "affordable" member of the new line-up... meaning it became known as something that could be a gross hybrid of Apple's parts, a Frankenstein's monster of a device. It can predict when you fall and send that data to an emergency contact.

The iPhone XS and XS Max will be available to pre-order on Friday September 14, and ship Friday September 21 in the U.S. and other countries.

While that will be quite rare, it's probably worth noting as some people were irked by the notch-notion with last year's iPhone X.

With a 6.1-inch LCD display, lower quality than the XS devices' premium OLED panels, and a single 12-megapixel rear camera it skimps on several of the iPhone XS lines bells and whistles. In other words, the cost of entry to get in on the latest iPhone has increased by $100 over the last two years.

The company is also expected to launch a cheaper iPhone XC.

The entry-level iPhone XR, which starts at $749, will likely be a big seller.

The iPhone XR will be available for pre-order on October 19, with devices going on sale one week later on October 26.

The Apple Watch Series 4 will cost $499 for built-in connectivity and $399 for a standard model. It will be available for pre-order starting Friday and ship Friday September 21.

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