Apple Unveils the iPhone XS: Here's What's New

01 iphone india FILE

01 iphone india FILE

After a couple of stunts and laughs, and getting covered in grass, the employee makes it to the theater, only to find that instead of an epic new iPhone, the case contains Tim Cook's slideshow clicker.

Apple revealed multiple new iPhones today during a special event, which was streamed live globally.

Most analysts predicted the eventual end of the home button after last year's keynote when Apple marketing chief Phil Schiller said FaceID would be the "future of how we unlock our smartphones and protect our sensitive information".

Reference to a new Apple Watch, and two new sizes of changeable Watch strap, also appeared in the listings, appearing to confirm rumours of a redesign to the wearable device.

The iPhone XS and XS Max build upon the iPhone X, announced previous year, by introducing larger screens and a new 7-nanometer chip called A12 Bionic, aimed at faster app processing.

But it's not just physically larger - the XS Max and it's little sibling the XS will be available with up to 512 gigabytes of storage, which doubles the X's maximum capacity of 256 GB. The iPhone XR uses the same processor as the iPhone XS and iPhone XS Max, as well as Face ID and the TrueDepth camera, but uses different display technology and a single rear camera. The handset is the same size at the iPhone 8 Plus, but the screen is significantly larger.

The Xr will be available about a month later than the other two models, with orders starting October 19, and it will ship a week later.

The phones may raise the iPhone average sales price, boosting revenue and profit, while expanding the total number of active Apple devices to support sales of accessories and digital services.

They are also very expensive.

With a 5.8-inch screen, it will be an advanced version of the iPhone X, which was launched in September, 2017. The announcement came before Apple announced a trio of new iPhones: The iPhone XS, iPhone XS Max, and iPhone XR.

Pricing starts at $749 for the 64GB version (256GB and 512GB models are also available), and you can pre-order from October 19, with shipping starting October 26. It offers an hour and a half more battery life than the iPhone 8 Plus and features haptic touch and Face ID. It'll come in black, white, red, yellow, coral and blue colors.

While the 6.1-inch display seems large, with the reduced bezels above and below the display the phone will be slightly smaller than a traditional "Plus" iPhone and only slightly larger than the 5.8-inch iPhone XS.

Along with a pretty, sleek exterior, the new Apple Watch will also give you an OS that glimmers and glows.

Both the Xs and Xs Max are waterproof, and Apple said the phones are more resistant to water and dust damage than the iPhone X. The company tested the phones in wine, beer, tea and other liquids.

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