Colin Kaepernick Unveils New Nike ‘Just Do It’ Ad

Nike taps Kaepernick as face of new ‘Just Do It’

Nike taps Kaepernick as face of new ‘Just Do It’

Colin Kaepernick is a featured athlete on Nike's new slate of "Just Do It" advertisements, which commemorate the 30th anniversary of the iconic slogan's 1988 debut, ESPN reported Monday.

Kaepernick, who began kneeling in protest of racial injustice during the USA national anthem in August of 2016, is entering a second National Football League season without being on a team roster.

Following Kaepernick's actions, several NFL players, most of whom are black, have knelt during the pre-game performance of the national anthem or otherwise protested against police brutality, racism, inequality and other issues.

The Kaepernick campaign is courageous of Nike, considering that it makes all National Football League uniforms and the ads might put the company at odds with people who see the protests as anti-military or anti-flag.

The Nike adverts show Kaepernick with the slogan: "Believe in something". Even it if it means sacrificing everything.

An arbitrator is sending Kaepernick's grievance with the NFL to trial, denying the league's request to throw out the quarterback's claims that owners conspired to keep him out of the league because of his protests of social injustice. "We wanted to energize its meaning and introduce "Just Do It" to a new generation of athletes". The company also released ads featuring Serena Williams, NFL receiver Odell Beckham, Jr., and one-handed football player Shaquem Griffin, who made the Seattle Seahawks for the upcoming NFL season.

Kaepernick's protests - accompanied by fashion statements like "pig cop" socks - have drawn the ire of President Trump, who has repeatedly criticisms kneelers over the past year, labeling them "sons of bitches" who should be fired. "Even though he is one of the best Quarterbacks in the league", Ahmadinejad tweeted.

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