Harley-Davidson unveils $825M global growth initiative

Harley-Davidson Streetfighter 975

Harley-Davidson Streetfighter 975

These included tapping into different areas of the motorcycle market by manufacturing styles of bikes that aren't typically Harley Davidson. It will kick-start with the launch of its first electric motorcycle, LiveWire in 2019.

We'll have more details about the bike as they become available, and you can check the official Harley Davidson website for more information. The legendary American manufacturer confirmed that this upcoming small displacement motorcycle will be developed and produced through a partner manufacturer in Asia.

Harley-Davidson Inc.is launching lightweight motorcycles in Asian markets and electric bikes in the hope of sparking demand as it faces declining sales in the United States and the threat of trade tariffs increasing its costs.

"This new product and broader distribution is meant to fuel Harley-Davidson " s customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets", the company said in a statement. Harley-Davidson has facilities in Brazil, India and Thailand to tap those high-growth, emerging markets.

First of these is an adventure bike called the Pan America 1250.

These new bikes are part of H-D's new modular platform of 500 cc to 1,250 cc middleweight motorcycles which it says spans three distinct product spaces and four displacements, supplemented by additional models up to 2022.

Harley has also been investing in developing electric motorcycles as well as promoting its learn-to-ride academies at showrooms.

Harley-Davidson, known for its car-alarm triggering engine rumble, said LiveWire will have no clutch and no gears with the goal of making motorcycle-riding accessible to more people.

Already affected by the Trump administration's 25% tax on steel and aluminum exported from the European Union, the Wisconsin-based company announced in June it would move production of bikes sold in Europe out of the USA due to retaliatory tariffs imposed by the EU.

Harley have also indicated that they have a range of small electric motorcycles under development, some of which appear to be more bicycle like than motorcycle.

In order to expand its access, the company is looking at establishing strategic alliances with global leading e-commerce providers to extend access to new customers.

Levatich said Harley-Davidson is an apolitical business.

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