Federer stuns by appearing in Uniqlo instead of Nike

Federer made a winning start to life in his new clothing, thumping Dusan Lajovic 6-1 6-3 6-4 at Wimbledon, though he still wore Nike shoes as he looks to strike a deal over his footwear.

Uniqlo, which outfitted Novak Djokovic before the Serbian tennis star signed a deal with Lacoste previous year, announced Federer as its new "Global Brand Ambassador" on Twitter.

The deal reportedly gives Federer the right to sell additional sponsorship patches on his shirt, something Nike didn't allow him to do.

While no financial details were revealed, media reported the new deal will be worth around $30 million a year, compared with the $10 million a year agreement Federer had with Nike.

The most jarring change is the lack of the iconic "RF" logo, which is owned by Nike, not Federer. The "RF" logo did appear on the plastic bags that cover his rackets.

The biggest news in the early hours of Wimbledon wasn't a shocking tennis result, but rather shocking apparel news.

"I was excited to wear Uniqlo today", the 20-time Grand Slam victor said after his match on Monday, the Wall Street Journal reported. "In a short period of time, it will come to me".

Despite the separation from Nike, Federer is still wearing personalized Nike shoes that include an updated logo just for the 2018 Wimbledon Championships.

They say all good things come to an end.And so has Roger Federer's apparel deal with Nike.

"I've had a lot of testing the last month; I think I've had seven tests." he said. Novak Djokovic was with Uniqlo previously, but he switched to Lacoste in 2017.

Even though it will be a while before fans can buy the Swiss star's new gear, one little girl on Centre Court was left jumping for joy when Federer spotted her banner which pleaded "Roger, can I have your headband pleeese!" and he rummaged through his unbranded white bag to hand over the prize item.

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