Retailer Gap says 'sorry' for T-shirt's incorrect China map

Gap T Shirt with map of China

Gap T Shirt with map of China

Gap Inc has apologised for selling a shirt with an incorrect map of China after photos of the shirt found in an outlet store in Canada made the rounds online.

"Upon the realization that one of our T-shirts sold in some overseas markets mistakenly failed to reflect the correct map of China, we urgently launched an internal investigation across the group and have chose to immediately pull back this T-shirt from all the concerned global markets", the company said in a statement, adding that a majority of the pulled shirts have already been destroyed as well.

An apology was issued by Marriott saying that it respected and supported the sovereignty as well as territorial integrity of China.

The US retailer store has said its apology that it would implement "rigorous reviews" to prevent such things from happening again.

The offending T-shirt showed a map of China without including Taiwan, the self-ruled island that Beijing says is an integral part of the country.

It added that the products had been pulled from the Chinese market and destroyed.

China has long held disputes with the West over territories, such as Taiwan, that it claims to own but which Western governments do not recognize as Chinese possessions or protectorates.

Gap is not the first global brand to bruise China's long fingers and tender toes, but it has apologized just the same.

Just this month, the White House sharply disapproved China's efforts to force foreign airlines to change how they described Taiwan, Hong Kong and Macau on their websites as "Orwellian nonsense".

Taiwan's foreign ministry said in a statement it was "deeply concerned" about Air Canada's move to refer to Taiwan as part of China on the booking website.

In January, China forced US-based hotel chain Marriott International to shut down and "conduct a full content inspection" of its Chinese website and mobile app after a questionnaire that listed Taiwan and Tibet as individual countries led to complaints. It also apologised for "this unintentional mistake and is now conducting internal investigations to quickly rectify this mistake".

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